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UCLA colors — ASUCLA

  UCLA Blue is the dark azure color used in association with the University of California, Los Angeles. It is described as a deep sky blue and is accompanied by a sun gold, UCLA Gold. Both are colloquially referred to as "blue and gold.". Primary colors. UCLA Blue is our most significant visual identifier. Secondary colors. A secondary palette, including the existing UCLA Gold, has been developed.  

Style Guide Colors | UCLA Samueli School Of Engineering - UCLA Bruins color codes: RGB, CMYK, Pantone, Hex

 

The School or Department Logo — sometimes called a lockup or signature — combines the campus logo with the name of a school or department. Use of the standard department logo system is required for all academic and administrative units. Modifications are not permitted, but the logo system has a great deal of flexibility built in. The Samueli School of Engineering adopted the department logo system in spring Their logos illustrate the options provided and the flexibility of the system.

Departments have logos with two versions of their names. One version emphasizes the school name, with the department in smaller type. That way either the school or the department can be highlighted as needed.

Please note that UCLA Health has additional graphic hierarchies on the clinical side to convey structure accurately. UCLA Athletics uses the script logo. All black, all white and all blue department logos are also acceptable. Never use the department logo in gray or grayscale. Learn how to request one for your department below.

Never crowd department logos. The empty space in the margin will function as the necessary clear space. Never use department logos below the minimum size, measured vertically.

The one-line unboxed version should be at least 0. The two-line unboxed version should be at least 0. Campus units — including but not limited to centers, institutes and ORUs — who have previously used other unique logos as part of their visual identities can maintain the use of those existing graphics for a limited time while transitioning to the department logo system.

Work with your communications or marketing point of contact to determine the timeline for that transition. A wide range of print templates and email templates — stationery, event invites, newsletters and more — have been provided to guide your usage of the campus and department logos during this transition. Employ your existing graphic in the ample white space opposite the department logo available on any given template. Neither the height nor the width of the graphic may exceed the dimensions of the boxed UCLA logo; give the audience the visual reminder that your unit lives within a larger department and UCLA.

On applications where space is limited — on, say, a mug or a keychain — simply use the campus logo. Do not attempt to create your own department logos or variations of department logos. Please coordinate with your communications or marketing director to use existing logos until the official brand bundle is delivered. In addition to using a special branded version of Helvetica, school and department logos require individual fine-tuning by hand, including significant adjustments to spacing.

For that reason, this site does not show the specifications for department logos. For campus programs, initiatives and partnerships when two or more campus units — schools, departments, etc. For partnerships with third parties any off-campus organization, company, etc. If your campus unit is not listed, please scroll down to submit a request online.

Who we are. Brand Defined. Brand Protection. How we look and talk. Logos and Marks. Names and Naming. How to apply brand guidelines across channels. Social Media. Logo System. Emphasis on School or Department Departments have logos with two versions of their names. Logo Colors. The boxed version of the department logo can be: UCLA Blue and black on white background preferred UCLA Blue and white on black or dark background All black on white background All white on black or dark background The unboxed version of the department logo can be: UCLA Blue and black on white background All black on white background All white on black or dark background Always use the logo artwork from the brand bundle prepared for you by UCLA Marketing.

Minimum Clear Space. Minimum Size. The boxed versions should be at least 0. Other Graphics Campus units — including but not limited to centers, institutes and ORUs — who have previously used other unique logos as part of their visual identities can maintain the use of those existing graphics for a limited time while transitioning to the department logo system.

Do Not Do not attempt to create your own department logos or variations of department logos. Do not mimic the department logo style for other purposes such as organization or lab names. Once the official brand bundle digital masters are delivered, do not alter them in any way.

Do not introduce outlines or outline type into the department logo. Do not change the spacing between the campus logo and the name. Do not alter the color or weight of department logo elements. Do not alter the campus logo or rotate the department logo off the baseline. Do not change the size of any element of the department logo.

Who Should I Contact? What Will I Receive? Last Name. Email Address. Phone Number. Division, department or administrative subunit name optional. Department Name optional. Ignore this text box. If you enter anything into this text box, your message will not be sent.